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Search Engine Optimization Strategies:
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SEO is an acronym of search engine optimization, is the process of increasing your
website’s presence to search engines for those important keyword phrases that are
relevant to your business. In another words SEO is the process of tailoring of your
website attributes/elements according to the search engine algorithm rules.
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Search Engine Optimization typically includes keyword research and development,
competitive analysis, On-page optimization, website promotion & marketing (Known
as off-page optimization) and finally reporting the results. More than 80% of consumers
using search engines in their day to day life to locate products and services. So
SEO has become a fundamental, and cost efficient means of increasing revenue and
generating profitable success through online.
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CAT Technologies Ltd an offshore software development company provides an SEO service
that delivers effective results. With a proven track record of establishing positions
and strategic forward thinking in the most competitive areas of SEO we can able
to reach our customers effectively. Using quantitative and qualitative methods of
analysis we listen to our customers. We understand their emotional, intellectual
and professional requirements. And based on our understanding we develop internet
marketing strategies that fulfill those very needs of our customers. At CAT Technologies
SEO center we know how to implement intelligent business systems, maximize resources
and employ the power of leverage.
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Our SEO objectives:
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We are aware that companies vary in size and industry and therefore we are flexible
in the SEO services we provide. We have experience in achieving results for small,
niche businesses as well as for larger companies in very competitive areas. This
allows CAT Technologies to propose an SEO campaign that will best fit with your
requirements. We achieve this by the implementation of SEO techniques involving
both on-page and off-page factors. We work closely with our clients to ensure every
website is SEO friendly and will reach their expectations.
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In addition to Software development, we provide other Internet marketing services
including: search-friendly web design and development, link Building, Blog marketing,
Article marketing, pay-per-click (PPC) advertising, Contextual advertising and social
media optimization. We have an integrated staff of more than 300 experienced software
and online marketing professionals.
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Search engine optimization and submission services include:
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• On-page Optimization.
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• Competitive analysis
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• Link building
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• Blog marketing
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• Article marketing
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• PPC advertising
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• Contextual advertising
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• Social Media Optimization.
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• Keyword Research.
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A very important service we provide is to help identify the best possible keywords
to target with your online marketing campaigns. Keyword choice is a very important
part of reaching the right audience. We will take your existing keyword list and
expand the list to include many more keywords and phrases that are relevant to your
business. We will then recommend keywords to target based on keyword search frequency
and relevance to your website.
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Competitive Analysis:
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We take an in-depth look at the competitive marketplace for your chosen keywords.
Often you will find many companies competing for a share of the traffic on your
keywords, even though they may not be direct competitors. It is important to understand
what the competition is doing so you can identify key areas of weakness and other
opportunities. Our analysis reports allow you to do this.
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Link Building:
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One very important factor in how well your site shows up in search results is the
number of high-quality, relevant links pointing to your site. We use various methods
to obtain these high quality links to improve your rankings in the search engines.
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Blog Marketing:
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A blog is one of the best ways to produce fresh, unique, search engine friendly
supporting pages to our websites. We can get more inbound links from quality content
with out any further risk. More over blogs acts as doorways to invite more visitors
to a particular niche.
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Article Marketing:
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Writing several articles and submitting them to article directories for publication
is a great way to build one-way links. By including a link to your website in your
articles resource box, you not only gain quality one-way links but also drive free
targeted traffic to your site.
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PPC advertisement:
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The benefits of Pay Per Click advertising is that webmasters only pay when a site
visitor clicks on a link. This links are displayed on a search engine pages. More
over the website owners can immediately gain exposure, even if their website pages
are not keyword optimized. They produce better ROI results by reaching potential
customers. Some of the major players in PPC advertising are Google, Yahoo, and Miva
and MSN Pay Per Click (PPC) advertising can be quite profitable.
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Contextual Advertisement:
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Contextual advertisements are text ads that show up within content on targeted websites.
Similar to PPC search ads, these ads can be targeted either by keywords that are
relevant to your ad, or by the website URL of the site displaying the ad
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Social Media Optimization:
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Now days we can get visitors not only from search engines but also Social media
networks. With large volume of daily visitors Social media sites plays a significant
role to drive more visitors to other websites. When properly executed, social profiles
on social networking sites improve your image, build your brand, and send more traffic
to your website. We can create a social media optimization strategy that will work
for your business.
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Search Engine Optimization Process:
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• You provide the key words which we use for the
purpose of
creating phrases describing your web site, i.e.,
Investment
property in CAT Technologies, which we then use for placement
among
the search engines
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• We approve the keywords and send you a contract
with our
first page guarantee included.
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• We begin working on your optimization
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• We send you the optimized files for placement
on your site
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• You put the files on your site(or we can do
it for you) and
notify us upon completion
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• We begin the submission process for your site
to be indexed
by the major search engines
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